Inventing the wheel - once again - takes time and effort. Yanik Silver cherishes the idea of using the wheel someone else has already invented. In his book “The Greatest Marketing Secrets of the Ages” Yanik shares examples of the former marketing masters. The power of words is undeniable and best of all, you can utilize them in your marketing. (Read on …)
I just finished reading “The Death of the Salesletter” written by Michel Fortin. The article is about Web 2.0 and how it will change the way online salesletters are presented. If you have seen those long salesletters promoting “jaw-dropping secrets” you know what I’m talking about. When I saw a salesletter for the first time I was like “WOW, this must be a fantastic product since there’s so many good things written about it”. After seeing 100 salesletters I started yawning and scrolling down to see the beef and the price. I started asking myself is this worth buying? Is it too expensive? Is this available for free somewhere else? Is this just another re-write of that other guy’s product? I started to gain doubt.
Yesterday WordPress 2.1 was released and I decided to give it a try. I had been using WP 2.0 for 6 months and I was really satisfied with it. But when I read the list of the improvements in 2.1, I went through a “oh-yeah-that-was-annoying-me” discussion with myself. This session resulted in a list of 10 things that are now better in my opinion. Are you already aware of the improvements? Are you ready to step in to the new era of WP? After reading this post you might not be the same person you were 33 seconds before…