AppMan

Starting a small Internet business is not hard. You join to different affiliate programs, advertise their products and collect the commissions. Or you start a web site, create content, generate traffic and enjoy AdSense payments every month. Right? Well, when you’re still waiting for the first payment you realize how hard it is just to get noticed. I mean there are millions of other Internet entrepreneurs out there who are also trying to make their living. In the early days of Internet you could get people’s attention more easily, but with the Web 2.0 boom there’s a blog born every half of a second. Now how to stand out from the crowd?

This series is about optimizing the processes of a small Internet business.

With processes I mean the things you are doing for your business. As I’m writing this post to my blog, I’m going thru a “post creation process”. When I go out there to tell people I have published a new post, that’s my “blog marketing process”. These processes can also be divided into smaller processes, like “searching background info for a post” or “marketing my blog thru MySpace”. And so on.

Okay, so what about that optimizing?

The reason behind optimizing your processes is the fact you only have 24 hours per day. You have to eat, sleep, take your dog out and feed the fish. If you also have to work every day, the hours to run your Internet business are limited to couple of hours per day. And with those hours you should be as productive as you can. You cannot use those hours for non-productive things like backing up your database or posting your customer’s order. This is the place where optimization kicks in.

So let’s go back to the original question: how to stand out from the crowd? The answer is simple (generate dedicated traffic as much as possible, offer quality content), but the bad news is you cannot do it by yourself. When your hours are limited, you have to have leverage to accomplish all the necessary things. In this series we will go thru the steps needed for creating leverage. But before you can have leverage, your processes need to be optimized.

At the moment this series is under “publishing process”, so new posts will be published every 3-5 days. The next 2 topics will be listed in advance. In the meanwhile you can post a comment and suggest issues you would like to read about within this series.

Posts In How To Optimize Processes Of A Small Internet Business

• Defining Your Business Processes (not published yet)
• How Much Is Your Time Worth And How To Calculate It (not published yet)